OUTDOOR GEAR DESIGNER MARKETING PLAN
5.0 Controls
The purpose of Simplistic Labyrinth's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
- Revenue: monthly and annual.
- Expenses: monthly and annual.
- Repeat business.
- Customer satisfaction.
5.1 Implementation
The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
Milestones
| Milestones |
| | | | | | |
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Advertising campaign | 1/1/2001 | ongoing | $3,600 | Ikan | Department |
| Other | | | | | |
| Total Advertising Budget | | | $3,600 | | |
| PR | Start Date | End Date | Budget | Manager | Department |
| Industry trade show participation | 1/1/2001 | ongoing | $3,300 | Ikan | Department |
| Other | | | | | |
| Total PR Budget | | | $3,300 | | |
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2001 | 2/1/2001 | $0 | Ikan | Department |
| Other | | | | | |
| Total Direct Marketing Budget | | | $0 | | |
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Website maintenance | 1/1/2001 | ongoing | $2,700 | outsourced | Department |
| Other | | | | | |
| Total Web Development Budget | | | $2,700 | | |
| Other | Start Date | End Date | Budget | Manager | Department |
| | | | | | |
| Other | | | | | |
| Total Other Budget | | | $0 | | |
| Totals | | | $9,600 | | |
5.2 Marketing Organization
Ikan Fabreekate is responsible for all of the marketing activities.
5.3 Contingency Planning
Difficulties and risks:
- Problems generating visibility.
- A slump in the outdoor industry market.
Worst case risks may include:
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate equipment to cover liabilities.
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